I know what I am wearing.

I know what I am wearing: I am aware of the clothes that I decided to wear today. How far that level of awareness goes, I’ll leave up to you. Use the checklist on the label of this jacket to improve your awareness and help to create a more valuable fashion industry.

With every jacket purchased, you will receive a button saying: I know what I am wearing.

And you do… you have seen how I was made; you have seen who was involved and you know why I cost what I cost.

Transparency is key and it gives you to power to say: I know what I am wearing.

Wear the button to spread this message and to inspire and challenge people to get to know the garments that they wear and why they wear them.